The Nature Therapy CenterWELLNESS TRAINING

The following project was a very interesting one, mainly because it was something unknown to me. I mean, we all know that nature has its’ healing ways, but this is the next level. Harnessing that power, The Nature Therapy Center trains other professionals in nature therapy, and certifies the best spaces for it.

So a well balanced, serene and professional look was the goal, including the spiral shape, which is very common in nature. This fact I learned from Courtney, one of the instructors at the center.

As with the icon, the color palette is also inspired by gardens, hedges and forests. Three shades of green are paired with a sunny yellow as accent color, and the classics black&white. Mixed together they create a very organic and rich feeling, just like looking at a sight full of calming greenery.

The logo is made out of more than just the spiral, the round element suggests unity and ciclity, while the leafs stemming from the earth – new life. They have also been used to make a pattern which looks like a field of colorful grass. All these symbols bring deeper meaning to the brand.

There were many applications for this branding, including some seals, and stationery items. But the flyer mock-up reflects best just how well the visual elements fit with nature imagery. And they mix nicely because of the accurate representation of brand personality. In my humble opinion, this is the mark of a successful project.