Sprezza CapitalEQUITIES TRADING

For this particular project the client wanted something on the premium side, to connect and attract more upscale clients. Seeing as the nature of the business, the owner wanted also a more masculine and modern feel as well.

As one can see, the moodboard reflects all that. The dark blue is such a rich color, and makes great contrast with the gold, which was used to suggest the object of work – money. They wanted a monogram so we combined the S and C, in a line work logo.

The different logo layouts were also designed in a way to speak to the financial aspect of the business. Either through a rectangular golden shape resembling a lingo, or a circular one which appears coin-like.

We did take care of the collaterals too, making some beautiful and stylish business cards, and a letterhead template. Adding some subtle line elements to the designs only enhanced the minimalist elegance of it all.

Overall, a very nice project which took me slightly out of my comfort zone at that time, but the results were very satisfactory and appropriate for the brand. And that is what matters most to me, giving the brand the right ‘coat’, which reflects its personality best.