Pet-WellVETERINARY CLINIC

Pet-Well was a very wholesome project, and still is, as the collaboration expanded. I do love animals in general and of course pets, so working on this while knowing the cause behind it, made it so much more enjoyable. Besides, who doesn’t enjoy drawing cats and dogs cute faces?

They already had some colors in mind, starting from the way the clinic is decorated. So we went further from those, and made a colorful palette – one that suggests both safety through the blue tone, and energy through the orange and green shades.

Regarding the logo, they wanted a line work one, featuring the face of a cat and a dog. A bunch of sketches and drafts were made, and from them they picked this cute one. Starting from the icon, two versions of the logo were made – for both sides of the business, and of course, a circular badge.

One of the collaterals was a flyer with all their services, prices, and other needed info. With the use of the color palette, a pattern made for them, and a fun font, plus a couple of cute animal pics, the result was a really good one. Which later on turned also into two sets of posters and a signage.

Designing a logo and a full visual identity for a veterinary clinic was honestly one of my dreams, and was so glad it had come true. When the values of the client align with those of the designer, the work has even more meaning and weight. Happily, this was the case here.